Fintech & Tokyo: Tokyo Government’s drive to create a FinTech Hub

TOKYO_BRAND_LOGO
ISI Dentsu of America
Sarara Maeda

There is a FinTech revolution brewing in Tokyo. The Tokyo Government’s April 13th, 2016 presentation at the Japan Society in New York City highlighted their strategy to “Make Tokyo the World’s most Business Friendly City in the World”. Perhaps more ambitiously, Tokyo aims to become Asia’s next top Financial Center surpassing Singapore. One of the pillars in this strategy is to drive a FinTech revolution from the heart of Japan’s Financial center of Tokyo. In order to understand the reasoning behind the Government’s ambitious goal, it is necessary to first understand Tokyo’s financial and demographic context. From there, a broader review of strategies and initiatives will outline the concrete steps the Government has taken so far and where they are headed in the near future.

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