[Summary] The Digitalization of End-of-Life Planning – Addressing the Needs of a Super-Aging Society | FinTech Topics #112

(Original Video in Japanese was published on the FINOLAB CHANNEL on Jan. 15, 2025)

Japan’s Growing Need for Digital End-of-Life Planning

With Japan’s rapidly aging population, end-of-life planning (終活, shūkatsu) is becoming increasingly important. By 2025, one in five people in Japan will be over 75, bringing significant challenges in pensions, healthcare, and caregiving. Traditionally, end-of-life planning focused on funeral arrangements and inheritance, but in recent years, it has expanded to include personal reflection, life organization, and most notably—digital assets.

The Rise of Digital End-of-Life Planning

As financial transactions and social interactions move online, digital legacy management has become a growing concern. Many elderly individuals now use the internet, with about half of those in their 70s actively online. However, digital assets—ranging from online banking accounts and subscription services to social media profiles and cryptocurrency holdings—can be difficult for family members to manage after one’s passing.

Without proper planning, families may struggle to access or even become unaware of valuable digital assets, leading to financial loss or the continuation of unnecessary subscription fees. This has created a demand for digital solutions that help organize and transfer digital assets effectively.

Common Challenges in Managing Digital Assets

Key issues that arise after an individual’s passing include:

  • Inaccessible Online Accounts: Without passwords, families cannot access social media, email, or banking services.
  • Unclaimed Digital Assets: Cryptocurrencies, e-money, and other digital financial holdings may go unnoticed.
  • Ongoing Subscriptions: Services linked to credit cards (e.g., streaming, cloud storage) may continue to charge fees indefinitely.
  • Legal Complexities: Navigating inheritance laws for digital assets is often more complicated than for physical property.

How to Prepare for Digital End-of-Life Planning

The National Consumer Affairs Center of Japan recommends the following steps to ensure a smooth digital inheritance process:

  • Document Important Passwords Securely: Write down smartphone, email, and key account passwords and store them in a secure location. However, be cautious about security risks.
  • Organize Account Information: List all active online services, including social media, subscriptions, and financial accounts.
  • Create an “Ending Note”: A document that outlines what should happen to digital assets and personal belongings after passing.
  • Appoint a Trusted Contact: Designate a family member or close friend who can access important accounts when necessary.

Emerging Digital Solutions for End-of-Life Planning

To address these challenges, various digital services have emerged in Japan, offering solutions for managing and transferring digital assets:

  • tayorie: Sends pre-written messages and important information to designated recipients when specific conditions are met, ensuring that vital details reach the right people.
  • Yuigon Net(遺言ネット): A service supervised by legal professionals to help users create digital wills and organize end-of-life documents.
  • Digital Legacy Services by J-Factory: Assists with retrieving, organizing, and securely disposing of digital data.
  • Digital Keeper: Enables individuals to securely store and transfer login credentials and digital assets to their families.
  • SonaSapo(そなサポ : A real estate-related service supporting seamless inheritance processes via a digital platform.
  • SMBC Digital Safety Box: A digital vault that allows users to store important documents and instructions for their heirs.

Future Outlook and Challenges

As digital transformation accelerates, the need for structured end-of-life digital asset management will continue to grow. Additionally, as Japan experiences a rise in single-person households, new services will be required to address cases where there are no immediate family members to manage digital legacies.

The digitalization of end-of-life planning is still evolving, but the demand for secure, user-friendly solutions will only increase. It is crucial for individuals to start organizing their digital assets early, ensuring a smooth transition for their loved ones.

[Summary] The 10 Major Fintech Trends for 2025

(Original article in Japanese was published for FinTech Journal on Jan. 6, 2025)
https://www.sbbit.jp/article/fj/154120

What are the 10 major trends for 2025?(Photo/Shutterstock.com)

As 2025 approaches, marking a quarter-century since the beginning of the 21st century, it is set to be a milestone year for Japan in many ways. This article will first explain some of the symbolic aspects that have been pointed out in previous discussions. Following that, we will explore 10 key trends, including the expansion of financial DX, the practical application and advancement of generative AI, the progress of cashless payments, new developments in BaaS, the implementation of digital currencies, the diversification of digital securities, the personalization of insurance, the expansion of services for SMEs, and the further increase in online financial crimes.

The 2025 Problem: Super-Aging Society

By 2025, one in five Japanese citizens will be 75 or older, increasing demand for pensions, healthcare, and financial services for the elderly while exacerbating labor shortages.

The 2025 Digital Cliff: Delayed Digital Transformation (DX)

Japanese companies must accelerate DX efforts to remain competitive. Legacy systems, IT talent shortages, and security risks pose challenges, with estimated annual economic losses of ¥12 trillion if DX stagnates.

My Number 2025 Issue: Electronic Certificate Renewal

Japan’s National ID, My Number Card system will require the renewal of 27 million electronic certificates in 2025 before the renewal of physical cards, raising concerns about disruptions in access to healthcare and other services. 

With 2025 marking such a critical transition year, the following paragraphs will explore 10 key fintech trends that are expected to play a significant role in shaping the industry.

1. Expansion of Financial DX

The financial industry is shifting from process digitization to full operational restructuring. This includes AI adoption, talent reskilling, and fundamental changes in banking and insurance sales.

2. Generative AI in Finance

AI is evolving from automating tasks to acting as an autonomous financial agent. AI-driven “machine workers” may replace human customer service, and “machine customers” could conduct financial transactions independently.

3. A “World with Interest Rates”

Japan’s exit from zero-interest rates is reshaping financial strategies. Banks are strengthening deposit acquisition, and fintech firms are exploring new revenue models. Risk management solutions are becoming critical to prepare for the further interest rise.

4. Progress of Cashless Payments

Japan’s cashless payment ratio reached 39.3% in 2023, nearing its 40% target for 2025. Expansion efforts now focus on businesses and inbound tourism, with QR code payment standardization and international partnerships (e.g., PayPay & Ant Group).

5. New Developments in BaaS (Banking as a Service)

BaaS adoption is evolving beyond embedded finance. Examples include digital banks partnering with energy and crypto firms to create new financial products. More innovation is expected in 2025.

6. Implementation of Digital Currencies

Japan is exploring CBDCs alongside global central banks, though no immediate launch is planned. Stablecoins and deposit tokens are gaining traction, with increasing real-world use cases.

7. Diversification of Digital Securities

The market for blockchain-based digital securities is growing, expanding beyond real estate into green bonds and entertainment financing. Asset-backed digital tokens are expected to gain popularity.

8. Personalized Insurance (Insurtech)

AI-driven data analysis enables more customized insurance offerings, such as wellness programs and employee benefits linked to health metrics from wearable devices.

9. Expansion of SME Financial Services

New fintech solutions cater to small businesses, including alternative lending models and digital accounting services to improve SME financial inclusion.

10. Rise in Online Financial Crimes

With digital finance expanding, cyber threats such as fraud and hacking are increasing. Stronger security measures and AI-based fraud detection are becoming essential to cope with tech-savvy fraudsters.

Conclusion

Japan faces significant challenges, including a declining workforce, making it imperative to improve efficiency across society. In the financial sector, expectations for emerging technology—especially generative AI—are high. 2025 is likely to be a critical year for fintech, as its true capabilities will be tested in addressing these pressing issues.